Why You Should Touch People on the Upper Arm

Its a fact: Most guys who arent good with women dont use kino (kinesthetics), that is touching, at all! Some of them are so nervous meeting a girl that they forget about touching completely and when it comes to their mind it feels awkward (the logic: I havent touched her the whole time, so it would be strange to do it now).

However, one cannot overemphasise the importance of touching. In fact, studies show that 65 % of women accept the offer of a dance when being (briefly) touched on the arm – compared with 43 % when not being touched (Gueguen, N. 2007). On the street, 20 % of women are willing to give their telephone number when you approach with a brief touch on the upper arm. Without touching only 10 % agree. You are even 20 % more likely to get money from a stranger on the street if you approach with a brief touch on the upper arm.

The reason why touching is so effective is because it is unconsciously perceived as an indicator of high status (Major & Heslin, 1982; Summerhayes & Suchner 1978). And as you probably know nothing is more important for women than your status (not even shoes, because it?™s your status that is promising shoes etc.). From the evolutionary perspective, men with a high status are ideal because they are able to provide for the family.

Most women don?™t consciously register the touch, but unconsciously they feel a positive effect. And no, it?™s not weird being “the touchy guy” – as long as you are authentic. That means you need to be the touchy guy all the time, with everyone and not only with her in a cozy lounge. Give guys a high five, a friendly pat on the back, touch the upper arm of a girl when you ask for directions and your value will skyrocket (without being the old-bold-asshole in a Ferrari).

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